Capture Leads from LinkedIn Comments
Automatically find new leads on LinkedIn by monitoring posts from industry thought leaders and extracting the profiles of people who comment on relevant topics.
This automation streamlines your lead generation efforts on LinkedIn. Here’s how it works:
- Read Your Targets: It starts by reading a list of LinkedIn profiles (e.g., industry experts, influencers, or competitors) from a 'Writers' sheet in your specified Google Sheet. You can copy and customize this Google Sheet.
- Scan for Posts: For each profile, the automation scans their recent activity to find their latest posts within a configurable time frame (e.g., the last 7 days).
- AI-Powered Filtering: It uses AI to analyze the content of each post. The AI determines if the post is relevant to a topic you define (like "AI Agent use cases" or "growth marketing strategies"), ensuring you only focus on meaningful conversations.
- Capture Relevant Content: Relevant new posts are saved to a 'Posts' sheet in your Google Sheet for tracking and to prevent duplicates.
- Extract Engaged Leads: For each relevant post, the automation extracts the profiles of people who have commented.
- Save to Your Leads List: Finally, it saves these commenters as new leads—complete with their name, job title, company, and LinkedIn URL—into a 'Leads' sheet in your Google Sheet, ready for your sales or marketing team to engage.
Usage Ideas
- Targeted Sales Outreach: Build a highly targeted list of leads who are actively engaging with content related to the problems your product solves.
- Recruiting: Find and source potential candidates who show expertise or interest in a specific field by commenting on posts from industry leaders.
- Market Research: Monitor conversations around specific keywords to understand industry trends, common questions, and customer pain points.
- Community Building: Identify and connect with the most engaged members of your community or your competitors' communities.
- Partnership & Influencer Marketing: Discover potential collaborators or influencers by seeing who is actively discussing your industry.
Customization Ideas
This template is a powerful starting point that you can easily tailor to your specific needs. You have the flexibility to:
- Change the Topic: Easily change the topic that the AI looks for in posts. You can get very specific to narrow down on your ideal customer profile. You can even refine the AI's instructions for what it considers "relevant."
- Define Your Sources: While the template starts with a Google Sheet, you can modify it to pull your list of target profiles from other sources, like your company's CRM.
- Control the Output: Send the leads you discover to any destination you choose. Instead of a Google Sheet, you could have them sent directly to Salesforce, HubSpot, Airtable, or a Slack channel for immediate follow-up.
- Adjust the Scope: You can easily configure how far back the automation should look for posts, how many posts to analyze per person, and the maximum number of leads to extract from each post.