Website Change Monitor and Reporter
This automation monitors a list of specified websites on a weekly basis, detects new pages and content changes, logs all findings to a Google Sheet for historical tracking, and sends a summary report via email.
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This automation acts as your personal digital watchtower for the web. Every week, it systematically visits a list of websites that you provide. For each site, it performs a comprehensive analysis by:
- Crawling for Links: It gathers all the links on the main page to create a sitemap snapshot.
- Analyzing Content: It extracts the main content and headings to understand the page's structure and substance.
- Comparing to History: It then consults a Google Sheet where it stores data from previous weeks. By comparing the current snapshot with last week's, it can precisely identify what has changed.
- Detecting Changes: The automation flags two types of changes: entirely new pages being added and modifications to the content of existing pages. It even categorizes the significance of these changes as "minor," "medium," or "major" based on your preference.
- Logging Results: Every finding is meticulously logged in your Google Sheet, creating a valuable historical record of each website's evolution.
- Sending Reports: Finally, it compiles all the changes from the past week into a clean, easy-to-read report and sends it to you via email, complete with links to the changed pages and an overview of what's new.
Usage Ideas
- Competitive Intelligence: Monitor your competitors' websites to get instant alerts on new product launches, pricing updates, or changes to their marketing messaging.
- SEO Monitoring: Keep track of changes on your key landing pages to ensure that SEO-critical elements are not accidentally removed or altered.
- Brand & Partner Monitoring: Track how your brand is mentioned on partner websites or in online news portals.
- Compliance & Legal: Ensure that required information, like Terms of Service or Privacy Policies, remains present and unchanged on your web properties.
- Investment Research: Track the websites of portfolio companies or potential investments for signs of activity, product updates, or pivots.
Customization Ideas
This template is designed to be highly adaptable to your specific needs. You can easily customize it to:
- Monitor Any Websites: You can provide your own list of websites, whether it's for tracking competitors, partners, or your own properties.
- Control Report Delivery: You decide who receives the weekly email summary.
- Use Your Own Data Store: Connect your personal Google Sheet to keep a private, historical log of all detected changes.
- Fine-tune Change Detection: You have control over what the automation looks for. You can choose to track new pages, content changes, or both.
- Adjust Sensitivity: You can define what constitutes a significant change. Tell the automation to report on every little tweak or only alert you to major overhauls.
- Customize the Report: Choose whether to include before/after screenshots in your email report for a visual comparison of changes.
