Turn Meeting Insights into Social Posts (Fathom)
This automation streamlines content creation by transforming insights from your Fathom meeting transcripts into ready-to-post social media content. It uses AI to analyze conversations, extract key takeaways, and draft engaging posts, which are then sent to a Slack channel for review.
This workflow runs automatically to help you consistently generate high-quality content from your daily conversations. Here's how it works:
- Fetch Transcripts: Each day, the automation connects to your Fathom account and retrieves the transcripts from all meetings that occurred on the previous day.
- Analyze and Generalize: It uses an advanced AI model to read through each transcript, identify the most valuable insights and "aha" moments, and then rewrites them to be shared publicly, ensuring all confidential or client-specific information is removed.
- Draft Social Posts: Based on your specified platform (e.g., LinkedIn, X) and tone (e.g., 'professional', 'casual'), the AI crafts a unique social media post for each key insight. The AI is specifically instructed to create authentic, engaging hooks and avoid repetitive templates.
- Deliver for Review: Each generated post is sent directly to a Slack channel of your choice, making it easy for you or your team to review, edit, and schedule the content.
The result is a steady stream of relevant, insightful content ideas delivered to your team with minimal effort.
Usage Ideas
- Automate Your Content Calendar: Generate a consistent pipeline of draft posts for your social media calendar, ensuring you never run out of things to say.
- Scale Thought Leadership: Turn insights from sales calls, customer interviews, and internal strategy sessions into valuable thought leadership content.
- Amplify Customer Voice: Anonymize and share common customer pain points, successes, and feedback from support calls to create relatable content.
- Improve Sales Enablement: Extract key objections and winning arguments from sales calls and share them internally as training material.
Customization Ideas
This template is designed to be highly adaptable to your team's specific content strategy. You can work with the Agent Builder Assistant to easily customize several aspects of the automation:
- Choose Your Platform and Tone: Tailor the output for different social media platforms like LinkedIn, X, Facebook, and more. You can also define the exact tone of voice, whether you want it to be
professional and authoritativeorcasual and approachable. - Define Your Destination: While the template defaults to sending ideas to Slack, you can have the results sent to another service for review and approval.
- Customize the AI's Instructions: You can refine the core AI prompt to guide the content generation. For example, you can change the target audience, specify a different post structure, or ask the AI to focus on particular types of insights.
- Control the Volume: Use the
maxMeetingsparameter to control how many meetings are processed in each run, allowing you to manage the volume of content ideas generated. - Adjust the Timeframe: While the default is to look at yesterday's meetings, this can be adjusted to process meetings from the last week or any other custom timeframe.