X - Social Mentions and Response Agent
This automation actively monitors X.com (formerly Twitter) for popular posts containing specific keywords. It enriches the findings with author details, saves them to a Google Sheet for tracking, and generates AI-powered response suggestions to streamline social media engagement.
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This agent acts as your automated social listening expert. Here’s how it works:
- Reads Your Keywords: It starts by pulling a list of active keywords you want to track from a 'keywords_tracking' sheet in your specified Google Sheet.
- Searches X.com: The agent navigates to X.com and searches for recent, popular posts for each of your keywords, filtering by a minimum view count that you can set.
- Enriches Data: For each relevant post, it gathers crucial details including the post content, author's bio, follower count, and engagement metrics like views and likes.
- Generates Responses (Optional): If you enable it, the agent uses AI and your custom instructions (from a Google Doc) to draft a relevant, on-brand response for each post, ready for your review.
- Organizes Results: All this valuable data is neatly organized and appended to a 'mentions_queue' sheet in your Google Sheet, creating a dynamic log for your team to work from.
- Sends Notifications: Finally, it sends a convenient summary of the newly found posts directly to your designated Slack channel, keeping your team informed in real-time.
Usage Ideas
- Brand Monitoring: Keep a constant watch on mentions of your company, products, or key personnel.
- Lead Generation: Find potential customers who are asking for solutions or complaining about a competitor's product.
- Competitor Tracking: Monitor what people are saying about your competitors and how their content is performing.
- Content Curation: Discover popular user-generated content or trending topics in your industry to inform your content strategy.
- Proactive Customer Support: Identify and engage with users who are discussing your product, offering help or gathering feedback.
Customization Ideas
This template is designed to be a powerful starting point that you can easily adapt to your specific needs. You have the flexibility to:
- Choose Your Keywords: Easily manage the keywords and topics you want to monitor directly from a Google Sheet.
- Define "Popular": Set your own threshold for what counts as a popular post by adjusting the minimum view count filter.
- Control AI Responses: Toggle the AI response generation feature on or off. When it's on, you can provide your own brand voice and engagement guidelines via a Google Doc, ensuring all suggestions are perfectly tailored.
- Select Your Tools: While this template uses Google Sheets and Slack, you can work with an assistant to store data or send notifications to other services your team uses.
- Customize Your Data: Change the names of the Google Sheets and the columns where data is stored to fit your existing workflows.
- Tailor Notifications: Customize the content and format of the Slack notifications to highlight the information that's most important to you.
Notes
Copy this Google Sheet to manage the monitored topics, log the posts and review the suggested responses.
Copy this Google Doc to customize the style of the suggested responses.
