Xcom (Twitter) Keyword Monitoring and Engagement Queue
Automatically monitor keywords on X.com (formerly Twitter), analyze matching posts for sentiment, generate on-brand replies, and collect everything in a Google Sheet to create a prioritized engagement queue.
Eduardo Rodriguez
Featured Apps
This automation acts as your social listening assistant for X.com. Here's how it works:
- Reads Keywords: It starts by reading a list of keywords you want to track from a
keywords_trackingsheet in your specified Google Sheet. - Searches X.com: For each keyword, it logs into X.com, performs a search, and navigates to the "Latest" tab to find the most recent posts.
- Collects & Filters: It extracts key details from each post—like content, author, and engagement metrics—and filters out any posts that don't meet a minimum view count you set.
- Analyzes with AI: Using AI, it performs sentiment analysis on each post, categorizing it as Positive, Negative, Neutral, or a Question.
- Generates Replies: If you choose, it can automatically generate a draft reply for each post. It uses your brand guidelines from a specified Google Doc to ensure the response is helpful, context-aware, and on-brand.
- Saves to a Queue: All the collected data, including the sentiment and suggested reply, is neatly organized and appended to a
mentions_queuesheet in your Google Sheet. This creates a ready-made list for your social media team to review and engage with. - Notifies You: Finally, it sends a summary of its findings—including total posts found and a sentiment breakdown—to a Slack channel of your choice, so you're always in the loop.
Usage Ideas
- Brand Reputation Management: Track mentions of your brand name and key products to quickly address feedback and manage your online image.
- Competitor Monitoring: Keep an eye on what people are saying about your competitors to identify their strengths, weaknesses, and customer pain points.
- Lead Generation: Find potential customers by searching for posts where users are asking for recommendations or expressing needs your product can solve.
- Content & Topic Ideation: Discover trending topics and common questions in your industry to inform your content marketing strategy.
- Proactive Customer Support: Identify and respond to customers who are having issues but haven't contacted your official support channels.
Customization Ideas
This template is a powerful starting point for your social media strategy. You can work with the Agent Builder Assistant to customize it in many ways:
- Change the Source: Monitor different social media platforms, forums, or news sites instead of X.com.
- Customize Your Filters: Adjust the criteria for what makes a post important. For example, you can filter by follower count, likes, or other metrics, not just views.
- Define Your Data: Decide exactly what information to collect from each post. You can add fields like the author's bio, follower count, or location.
- Tailor the AI: Refine the AI's understanding by changing the prompts. You can create custom sentiment categories (like "Purchase Intent" or "Customer Complaint") or change the tone and style of the auto-generated replies.
- Integrate Your Tools: Instead of Google Sheets and Slack, you can have the automation save results to your CRM, a database, or a project management tool, and send notifications via email.
- Modify Your Inputs: Read keywords from a different source, like an Airtable base or a simple text file.
Agent Inputs
Required Parameters
Name | Type | Default |
|---|---|---|
googleSheetUrl | string | None |
URL to the Google Sheet containing keywords_tracking sheet (source) and mentions_queue sheet (destination) | ||
slackChannel | string | None |
Slack channel name for summary notifications (with or without # prefix) | ||
Optional Parameters
Name | Type | Default |
|---|---|---|
generateProposedResponse | boolean | true |
Whether to generate AI-powered proposed responses for each post | ||
googleDocUrl | string | |
URL to Google Doc containing brand guidelines for response generation. If not provided, responses will be generated without brand guidelines. | ||
maxTweetsPerKeyword | number | 10 |
Maximum number of posts to retrieve per keyword. Use -1 for unlimited. | ||
minViewsFilter | number | 10000 |
Minimum view count filter. Posts with fewer views will be skipped. Use 0 to include all posts. | ||
