The ChatGPT Optimizer

This automation audits your brand's "share of voice" on popular AI chat platforms. It systematically tests a list of prompts, analyzes the AI's responses for mentions of your brand and competitors, and assesses the sentiment of those mentions.
This agent performs a comprehensive audit of your brand's presence in AI-generated content. Here’s how it works:
  1. Reads Prompts: It starts by reading a list of questions or prompts that you provide in a Google Sheet. These could be questions your customers might ask an AI, such as "What is the best tool for X?" or "Compare Brand A and Brand B."
  2. Queries AI: The agent navigates to chatgpt.com and submits each prompt, one by one, waiting for the AI to generate a full response.
  3. Analyzes Responses: For each response, the agent uses an AI-powered analysis to identify all mentioned brands, determine the sentiment (Positive, Neutral, or Negative) for each mention, and summarizes the AI's answer.
  4. Calculates Metrics: After processing all prompts, it calculates key metrics, including your brand's overall share of voice, a ranked list of competitors, and a breakdown of brand sentiment.
  5. Generates Report: Finally, it compiles all the findings into a detailed report in Google Docs. This report includes an executive summary, a prompt-by-prompt breakdown, and a tactical action plan with AI-generated recommendations for content, SEO, and competitive positioning.
Usage Ideas
  • Competitor Benchmarking: Regularly track how your brand is positioned against competitors in AI responses to common industry questions.
  • Content Strategy Validation: Test prompts related to your target keywords to see if your content marketing efforts are successfully influencing AI models.
  • Reputation Management: Monitor for negative sentiment or inaccurate information about your brand and develop a strategy to address it.
  • Identify Market Gaps: Discover which user problems are not being adequately addressed by you or your competitors in AI-generated answers.
  • Product Feedback: Use prompts that compare product features to gather insights on how your offerings are perceived by AI models.
Customization Ideas
This template provides a powerful foundation for AI-driven market research that you can easily tailor to your specific needs. You will be able to work with an assistant to:
  • Specify Your Brand: Easily change the primary brand you want to track, as well as the list of known competitors to monitor.
  • Use Your Data: Provide your own list of prompts from any Google Sheet. You can also change the data source to another service entirely.
  • Choose Your Platform: While it defaults to ChatGPT, you can adapt the automation to audit other AI chat platforms like Google Gemini or Anthropic's Claude.
  • Customize the Analysis: Modify the instructions for how brand mentions are analyzed and how sentiment is determined to match your internal criteria.
  • Define Your Report: Change the final output from a Google Doc to a message in Slack, an email, or another service. You can also completely redesign the structure, content, and formatting of the final report.
Agent Inputs
Required Parameters
Name
Type
Default
googleSheetUrl
string
None
Google Sheet URL containing prompts to analyze (column A, with header row)
Optional Parameters
Name
Type
Default
brandToTrack
string
Airtop
The primary brand to track for share of voice
maxPromptsToProcess
number
-1
Maximum number of prompts to process (-1 for all)
reportTitlePrefix
string
AEO Audit
Prefix for the generated report title
HIPAA
SOC-2 TYPE 2
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