Monitor Voice Share on ChatGPT (AEO Tracker)
This automation audits your brand's "share of voice" on ChatGPT. It systematically tests a list of prompts, analyzes the AI-generated responses for mentions of your brand and competitors, and produces a comprehensive report with a tactical action plan to improve your visibility.
This automation provides a powerful way to understand and improve how your brand is represented in AI-generated content. Here's how it works:
- Reads Prompts: It starts by reading a list of prompts from a Google Sheet you provide. These should be questions your potential customers might ask an AI.
- Queries ChatGPT: The automation navigates to
chatgpt.comand submits each prompt, one by one, carefully extracting the complete response. - Analyzes Responses: For each response, it uses AI to identify every brand mentioned, calculate your brand's "voice share," determine its ranking position, and analyze sentiment.
- Generates Insights: After processing all prompts, it calculates your overall voice share, identifies your top competitors, and highlights the topics where you are winning or losing.
- Creates an Action Plan: It then uses AI to conduct a strategic analysis, generating a highly specific and tactical action plan with content ideas, SEO recommendations, and competitive positioning strategies.
- Delivers a Report: Finally, it compiles all the data, insights, and the full action plan into a professional, easy-to-read report in Google Docs.
Usage Ideas
- Perform continuous "AI Engine Optimization" (AEO) to track your brand's visibility in AI chat.
- Automatically generate competitive intelligence reports for marketing and executive teams.
- Identify content gaps and new keyword opportunities based on AI recommendations.
- Monitor how your brand is positioned against competitors for key customer questions.
- Create data-driven briefs for your content creation and SEO teams.
Customization Ideas
This template is a powerful starting point that can be easily adapted to your specific needs. You have the flexibility to:
- Track Any Brand: Simply specify your brand, a competitor's brand, or any keyword you want to monitor.
- Use Your Own Prompts: Provide your own list of prompts in a Google Sheet to analyze the topics most relevant to your business.
- Change the Report Destination: While it defaults to creating a Google Doc, you can have the final report sent to other services, like email or a team messaging app.
- Customize the Report: The entire structure, content, and tone of the final report can be tailored to match your company's style and requirements.
- Refine the Action Plan: You can modify the analysis to generate different types of strategic recommendations, focusing on what's most important to your team.
Setup
- Copy this prompts Google Sheet - https://docs.google.com/spreadsheets/d/1vecCeWDJnvURQ8jAsQ-IDlRhmafzYymCeRVIdNrnNCk/edit?usp=sharing and customize it for your needs.
- Transfer the your Google Sheet ID (the long string in the URL) as a parameter to the automation