Monitor TikTok Keywords and Email Insights
Automate the process of monitoring TikTok for new videos matching a specific keyword, gathering engagement statistics, and sending a consolidated report via email. This is ideal for brand monitoring, competitor analysis, and trend spotting.
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This automation keeps you informed about the latest TikTok trends and conversations relevant to you. Here's how it works:
- Search TikTok: It begins by searching TikTok for a keyword you provide.
- Find Recent Videos: The automation identifies all videos posted within the last 24 hours that match your search term. If no recent videos are found, it stops.
- Gather Engagement Metrics: For each recent video, it visits the video's page to collect key metrics like the number of likes and shares.
- Email a Digest: Finally, it compiles all the collected information—including video descriptions, creator usernames, and engagement stats—into a clean, easy-to-read HTML email and sends it to your specified address.
This workflow runs entirely in the cloud, providing you with a daily digest of relevant TikTok content without any manual effort.
Usage Ideas
- Brand Monitoring: Keep track of user-generated content mentioning your brand, products, or services.
- Competitor Analysis: Monitor the content strategy and engagement of your competitors.
- Trend Spotting: Identify emerging trends, challenges, or memes within your industry.
- Content Ideation: Discover popular video formats and topics to inspire your own content calendar.
- Influencer Discovery: Find creators and influencers who are actively discussing topics relevant to your niche.
Customization Ideas
You can easily adapt this template to fit your specific social media monitoring needs. You'll have the flexibility to:
- Change the Platform: While it's set for TikTok, you can modify it to search other social media sites like YouTube or Instagram.
- Adjust the Timeframe: Instead of looking for videos from the "past day," you can change the criteria to find content from the last hour, week, or any other period.
- Customize Data Collection: You can alter the automation to collect different information about each video, such as comment counts or saves.
- Modify the Report Destination: Instead of an email, you can have the results sent to a Slack channel for team visibility or stored in a Google Sheet for further analysis.
- Redesign the Report: The layout and content of the final email report can be fully customized to include the information most important to you, in the format you prefer.
