Monitor Your Competitorʼs Activity
This automation monitors a list of competitors on LinkedIn, identifies their most engaging recent posts, and sends detailed, formatted reports to a designated Slack channel.
Stay ahead of the curve with automated competitor intelligence. This agent begins by reading a list of your competitors and their LinkedIn profile URLs from a Google Sheet you provide.
For each competitor, it scans their LinkedIn profile to find all posts made within a specified time frame (e.g., the last 7 days). It then analyzes these posts, ranking them by engagement (number of comments) to identify the top performers.
Finally, it sends a neatly formatted report for each competitor directly to your chosen Slack channel, highlighting key metrics like content summaries, comment and reaction counts, and direct links to the posts. A summary message is sent upon completion, giving you a high-level overview of the monitoring task.
Usage Ideas
- Content Strategy: Analyze what content resonates with your competitors' audiences to inspire your own content calendar.
- Market Trends: Keep a pulse on what topics and trends are being discussed by key players in your industry.
- Sales Intelligence: Track the activity of key prospects or target accounts to find timely conversation starters.
- Product Marketing: Monitor how competitors are announcing new features and positioning their products.
- Brand Monitoring: Track posts from partner companies or key industry influencers to stay informed about the ecosystem.
Customization Ideas
This template is highly adaptable to your specific competitive intelligence needs. You have the flexibility to:
- Provide your own list of competitors in a Google Sheet.
- Send reports to any Slack channel of your choice.
- Adjust the time window for post analysis (e.g., monitor the last 3 days, 14 days, etc.).
- Define how many top posts to include in the report for each competitor.
- Modify the ranking criteria used to determine the "top" posts (e.g., rank by reactions instead of comments).
- Change the destination for your reports from Slack to another service like email.
- Completely customize the format and content of the notification messages.
Notes
This automation reads the list of competitors from a Google Sheet, copy this one and edit it to make it yours
Agent Inputs
Required Parameters
Name | Type | Default |
|---|---|---|
googleSheetUrl | string | None |
The full URL of the Google Sheet containing competitor LinkedIn profiles and names (e.g., https://docs.google.com/spreadsheets/d/1WzFZftqGsmTHVHkPnxGvL60xYD9zxNLRYPXo3hgwopk/edit) | ||
Optional Parameters
Name | Type | Default |
|---|---|---|
daysPeriod | number | 7 |
Number of days back to look for LinkedIn posts | ||
includeZeroPosts | boolean | true |
Whether to include competitors with no posts in the report | ||
maxPostsPerCompetitor | number | 3 |
Maximum number of top posts to include per competitor (ranked by comment count) | ||
slackChannel | string | #competitive-monitoring |
The Slack channel where the competitor monitoring report will be sent | ||
