Identify Buying Intent from Hiring Activity
This template automates the process of finding and qualifying hiring signals for a target list of companies. It uses a Google Sheet to manage your target accounts and signal definitions, then scours the web for job postings, logs all findings, and sends real-time Slack alerts for high-priority opportunities.
This automation acts as a tireless analyst, helping you identify companies that are actively growing their teams. Here’s how it works:
- Reads Your Data: It starts by reading a list of target companies and your custom hiring signal definitions from a Google Sheet you provide. The sheet should have three tabs:
Accounts(your company list),Signals(your rules), andLog(where results are stored). - Searches for Jobs: For each company, the automation uses a search engine to find its careers page and look for open job postings, focusing on the roles you've defined as important (e.g., Sales, Marketing, Data Science).
- Qualifies Signals: It analyzes the search results against the rules in your
Signalstab. For example, a signal might be triggered if a company is "hiring 2 or more sales roles" or "hiring any data scientist roles." - Logs and De-duplicates: All qualified signals are recorded in the
Logtab of your Google Sheet. To avoid clutter, it automatically de-duplicates results, ensuring the same signal for the same company isn't logged more than once within a 30-day period. - Sends Real-Time Alerts: If a new signal is marked as
HIGHpriority in your sheet, the automation instantly sends a notification to a Slack channel of your choice, so you can act on the opportunity immediately.
Usage Ideas
- Sales teams can use hiring signals as "buying signals" to identify companies that are likely to invest in new tools and services.
- Recruiting and staffing agencies can discover companies that are actively hiring, providing a steady stream of warm leads.
- Venture capital and private equity firms can monitor the growth and health of their portfolio companies or track potential investment targets.
- Job seekers can automate the search process by tracking hiring trends at their dream companies.
Customization Ideas
You can easily tailor this automation to fit your exact needs. An AI assistant can help you make the following changes:
- Use Your Own Data: Connect your own Google Sheet with your list of companies and column names.
- Define Custom Signals: Easily change the rules for what counts as a hiring signal. You can create signals for any department (e.g., Engineering, Product, Finance) and set your own thresholds (e.g., trigger an alert for 1 senior role or 5 junior roles).
- Target Specific Roles: Fine-tune the specific job titles the automation searches for to match your ideal customer profile or recruiting targets.
- Control Your Notifications: Send alerts to any Slack channel and customize the content of the notification messages.
- Adjust Timing: Change the 30-day window for de-duplication to better match your team's workflow and sales cycle.
