Extract LinkedIn Posts by Topic
This automation finds recent LinkedIn posts based on a search term, scrapes detailed profile information about the authors of those posts, and saves the data into a structured Google Sheet for lead generation, recruiting, or market research.
This automation streamlines the process of gathering data from LinkedIn. Here’s how it works:
- Initial Setup: It starts with your specified search term (e.g., "AI in marketing"), a target number of posts, a date filter (like "Past 24 hours"), and the URL of your Google Sheet.
- LinkedIn Search: The automation navigates to LinkedIn, logs you in if necessary, and performs a search for your term.
- Filtering Results: It automatically clicks the "Posts" filter to narrow down the results and then applies your chosen date filter to ensure the content is timely.
- Data Extraction: For each relevant post, the automation navigates to the author's profile page.
- Profile Scraping: It extracts key details from the profile, including the author's full name, job title, current company, connection degree, and their professional overview.
- Saving to Google Sheets: Finally, all the collected information is neatly organized and appended as new rows to your designated Google Sheet. It even creates the correct column headers if they don't already exist.
Usage Ideas
- Lead Generation: Find professionals discussing challenges that your product or service solves.
- Recruiting: Identify and source passive candidates who are knowledgeable and active in your industry.
- Market Research: Discover key opinion leaders, influencers, and trending topics within your niche.
- Content Strategy: See what experts are talking about to generate ideas for your own blog posts or social media content.
- Competitor Analysis: Monitor what employees at competing companies are posting about.
Customization Ideas
This template provides a strong foundation for LinkedIn data gathering, but you can easily adapt it to your specific needs. You have the flexibility to:
- Target Different Content: Change the search term and date filter to find exactly the posts and authors you're looking for.
- Change the Output Destination: While it's set up for Google Sheets, you can have the results sent to a Slack channel, an Airtable base, or another supported service.
- Customize Extracted Data: Ask to extract different information from author profiles, such as their education, location, or follower count.
- Modify Output Format: You can change the column names and the structure of the data saved to your Google Sheet to fit your existing workflows.