Extract and Analyze Online Product Reviews
This automation scrapes product reviews from online sources, analyzes their sentiment, and organizes the findings into a structured spreadsheet. It's designed for competitive analysis, product research, and monitoring customer feedback.
This automation performs a comprehensive analysis of product reviews from the web. Here’s how it works:
- Finds the Product: It starts by taking a product name (like "Salesforce") and searching online to find its main review page on a specified website (default is "Software Advice").
- Sorts for Freshness: Once on the page, it automatically sorts the reviews to show the "most recent" first, ensuring you get the latest feedback.
- Extracts Key Details: The automation then carefully extracts a specified number of reviews. For each one, it captures the full review text, the star rating, the review date, and any listed "Pain Points" or cons.
- Analyzes Sentiment: If enabled, it uses AI to analyze the sentiment of each review, classifying it as Positive, Negative, or Neutral.
- Saves to a Spreadsheet: Finally, it creates a brand-new Google Sheet and neatly organizes all the extracted information—including the sentiment—into columns for easy analysis.
The result is a clean, actionable spreadsheet filled with structured customer feedback, ready for you to analyze.
Usage Ideas
- Perform continuous competitive analysis by scheduling this automation to run weekly for key competitors.
- Aggregate customer feedback for your own product to identify common pain points and feature requests.
- Generate a list of positive testimonials for your marketing team to use in campaigns.
- Conduct market research when developing a new product by analyzing reviews for existing solutions.
- Monitor brand sentiment across different platforms over time.
Customization Ideas
This template is a powerful starting point for your own review analysis needs. You can work with an AI assistant to easily customize it. For example, you can:
- Change the Product: Research any product simply by changing the input name.
- Target Different Websites: Point the automation to a different review site, like G2 or Capterra, instead of Software Advice.
- Customize the Output: Save the results to a different destination, like sending a summary to a Slack channel or populating an Airtable base, instead of creating a Google Sheet.
- Define Your Data: Specify which data points to extract from reviews. You could add "Pros," "Reviewer Job Title," or "Company Size."
- Control the Scope: Easily change the maximum number of reviews you want to analyze.
- Toggle AI Features: Decide whether or not to include sentiment analysis in your report.