Generate ICP Definition from Examples
This automation analyzes a list of LinkedIn profiles from a Google Sheet to automatically define your company's Ideal Customer Profile (ICP). It extracts key data, identifies common patterns, and generates a structured summary document to help refine your sales and marketing strategies.
This automation streamlines the process of creating a data-driven Ideal Customer Profile (ICP) by performing the following steps:
- Reads Input Data: It starts by accessing a Google Sheet you provide and reading a list of LinkedIn profile URLs from a specified column. You can copy this profile Google Sheet and customize it
- Extracts Profile Information: For each URL, the automation navigates to the LinkedIn profile and extracts comprehensive information, including the person's current role, company details (size, industry), and skills.
- Analyzes for Patterns: All the collected data is then passed to an advanced AI model, which analyzes it to identify common patterns in job titles, seniority, company size, industry, and other key characteristics.
- Generates ICP Report: Based on the analysis, the automation generates a new Google Doc. This document contains a complete ICP definition, including an executive summary, a list of key traits, detailed company and role profiles, and a simple scoring framework to help you evaluate future leads. Here is an output ICP definition example
Usage Ideas
- Refine Sales Targeting: Use the ICP to build highly targeted lead lists and personalize outreach messages for better conversion rates.
- Optimize Marketing Campaigns: Inform your ad targeting on platforms like LinkedIn and create content that resonates with your ideal customer.
- Guide Product Development: Understand the roles and industries of your power users to build features that solve their most pressing problems.
- Improve Recruitment: Define the profile for a new role by analyzing successful employees in similar positions or key players in the industry.
- Conduct Market Research: Quickly understand the professional landscape of a specific industry or job function.
Customization Ideas
This template is a powerful starting point, but you can easily adapt it to your specific needs. You have the flexibility to:
- Use Any Google Sheet: Simply provide the URL of your sheet containing the LinkedIn profiles you want to analyze.
- Specify Your Data Column: Tell the automation which column in your sheet holds the profile URLs.
- Customize the Output: Change the title of the generated Google Doc and modify its entire structure and content to match your company's branding and reporting style.
- Refine the Analysis: Adjust the AI's instructions to focus on different aspects of the profiles, such as previous work experience, educational background, or geographic location. You can also decide whether or to what degree skills should be included in the analysis.
- Change the Destination: Instead of creating a Google Doc, you can modify the automation to send the final ICP report to a different destination, such as an email, a Slack channel, or a Notion page.