Define Your ICP from Customer Examples
This automation analyzes a list of LinkedIn profiles from a Google Sheet to automatically generate a detailed Ideal Customer Profile (ICP) report in a Google Document.
This automation streamlines the creation of a data-driven Ideal Customer Profile (ICP), a critical asset for any sales or marketing team. Here's how it works:
- Reads Input: It starts by reading a list of LinkedIn profile URLs from a Google Sheet you provide.
- Extracts Data: For each URL, it uses a LinkedIn integration to extract key professional information, such as job title, seniority, company size, industry, and a summary of their experience.
- Analyzes Patterns: The automation compiles all the extracted data and feeds it to an AI model. The model analyzes the data for common patterns and trends across the profiles.
- Generates Report: Based on its analysis, the AI generates a comprehensive ICP report. This isn't just a summary; it's a structured document including an executive summary, key firmographic and demographic attributes, exclusion criteria, a prospect scoring methodology, and even a ready-to-use LinkedIn search query to find more people just like your ideal customers.
- Creates Document: Finally, it creates a new Google Doc and populates it with the full, formatted ICP analysis, ready for you to share with your team.
Usage Ideas
- Refine sales targeting by creating a data-driven profile of your best existing customers.
- Develop highly-relevant marketing personas for content creation and advertising campaigns.
- Help founders and product managers validate their target audience during product-market fit discovery.
- Accelerate market research by quickly analyzing profiles of key players in a new industry.
- Build a "target candidate profile" for recruiting by analyzing the profiles of top-performing employees.
Customization Ideas
This template provides a powerful foundation for ICP creation that you can easily tailor to your specific needs. You can ask the agent to:
- Change the data source: Instead of a Google Sheet, you could provide the list of profiles from another source.
- Customize data extraction: Tell the agent to extract different or additional information from the LinkedIn profiles, such as their geographic location, educational background, or specific skills.
- Refine the analysis: You have complete control over the final report. You can ask to add new sections, change the analysis criteria, or adjust the scoring methodology to fit your sales process.
- Modify the output: The final report is created in Google Docs, but you can have the results sent to a Slack channel, saved in a different format, or integrated with another tool your team uses.