How to Enrich Every New Lead Automatically
May 19, 2026
•Airtop Team
One Conversation Replaces a 12-Tool Stack and a GTM Engineer
A new lead enters HubSpot. Now you need Clay to waterfall-enrich firmographics, a LinkedIn scraper for profile data, ZoomInfo or Apollo for the gaps Clay misses, a scoring formula in a staging sheet, Zapier to glue it all together, and a Slack integration for alerts. Six vendors. Fourteen field mappings. A GTM engineer to build it. Another sprint when something breaks.
Here's the same workflow in Mark.
You describe what you need. Mark builds it.
Open a conversation. Say this:
"Enrich every new lead in HubSpot. Pull firmographic data — industry, company size, funding, tech stack. Get their LinkedIn profile and About section. Score them against my ICP. If the score is above a threshold, send a Slack alert to #account-audit-vip."
Mark already knows your ICP from earlier in the conversation. It doesn't ask you to re-define your segments or fill out a scoring rubric.
It asks two follow-up questions:
- Where do the alerts go? You name the Slack channel.
- What's the score threshold? You pick a number. It becomes an adjustable parameter.
That's the entire configuration.
What Mark builds from that conversation
A single agent that runs every time a new lead enters HubSpot:
-
Validates the email — filters out free providers and disposable addresses before spending enrichment credits on junk.
-
Finds their LinkedIn profile — searches by name and company domain, extracts current title, headline, location, career history, and full About section.
-
Enriches the company — pulls industry, employee count, funding stage, total raised, and tech stack.
-
Scores against your ICP — evaluates job title seniority, company industry, company size, geography, and product-fit. Outputs a score from 0 to 100.
-
Writes everything back to HubSpot — updates the contact record and the associated company record. No field mapping. No staging tables.
-
Alerts your team on Slack — if the score hits your threshold, the message includes name, email, company, title, score, LinkedIn URL, and a one-line summary of why they qualified.
Connect the HubSpot trigger. It runs on every new lead from that point forward.
The contrast
The conventional approach: Clay for enrichment, Apollo or ZoomInfo for data gaps, a LinkedIn scraper, Zapier for orchestration, a spreadsheet for scoring, Slack for alerts. Six vendors, a GTM engineer to wire them together, and ongoing maintenance every time a provider changes their API or pricing. Your monthly bill scales with every tool in the chain.
With Mark: one conversation, one agent, one platform. The agent compiles down to deterministic code — it doesn't re-prompt an LLM on every lead, it runs like software. ~10x faster. ~100x cheaper. Same logic, same speed, same cost whether it's your tenth lead or your ten-thousandth.
You don't need fewer tools. You need zero tools. You need an agent.
Related Agents
