Instagram Profile Scraper to Google Sheets
This automation scrapes posts from a specified public Instagram profile, extracts key information like the caption, like count, and comment count, and saves the data into a new Google Sheet. It concludes by sending a summary notification to a designated Slack channel.
This automation streamlines the process of collecting data from Instagram for analysis and archiving. Here’s how it works:
- Navigate to Profile: The automation begins by navigating to the specified Instagram profile page. It verifies that you are signed into an Instagram account to ensure access to the data.
- Load Posts: It systematically scrolls down the profile page to load all the post thumbnails for extraction, up to the maximum number you specify.
- Create Spreadsheet: It creates a new Google Sheet with predefined columns:
Post URL,Username,Caption,Media URLs,Hashtags,Likes Count,Comments Count, andDate Extracted. - Extract Data: The automation then works through the posts one by one. It clicks on each post, extracts key data points, and closes the post to return to the profile grid.
- Save to Sheet: As each post's data is extracted, it's immediately added as a new row in the Google Sheet.
- Notify: Once the process is complete, it sends a summary message to your chosen Slack channel, reporting the number of posts successfully extracted and any errors encountered.
Usage Ideas
- Track a competitor's content strategy and engagement metrics over time.
- Create an archive of your brand's or a client's Instagram posts.
- Analyze the performance of influencer marketing campaigns by scraping their posts.
- Gather user-generated content related to your brand by monitoring specific hashtags on an account.
- Conduct market research by analyzing the most popular posts from key accounts in your industry.
- Feed content and performance data into a custom dashboard or analytics tool.
Customization Ideas
This template is designed to be flexible for your specific needs. You can easily customize it to:
- Target any public Instagram account by simply providing the username.
- Control the scope by setting the maximum number of posts to scrape.
- Organize your data by specifying a custom name for the output Google Sheet.
- Stay informed by sending completion notifications to any Slack channel in your workspace.
- Extract different information from each post, such as the location or video view counts.
- Change the output destination from Google Sheets to another service for storing or processing the data.