Firmographic Lead Generation for Instantly Campaigns
This automation builds a targeted lead list based on firmographic data, enriches the contacts with email and professional details, and then pushes them into an Instantly.ai campaign. It also uniquely configures the campaign's email sequence using content from a knowledge base document.
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This powerful template automates your entire top-of-funnel sales process, from lead generation to campaign setup. Here’s how it works:
- Company Search: It begins by searching a vast B2B database for companies that match your ideal customer profile, using criteria like industry, location, and employee headcount.
- Contact Discovery: Once it finds matching companies, it searches for contacts with specific job titles, ensuring you reach the right decision-makers.
- Deep Enrichment: The automation then enriches these contacts, finding verified work emails and pulling in detailed professional data from LinkedIn, such as their headline, summary, and work history.
- Dynamic Campaign Setup: It reads your multi-step email sequence—including subject lines, body copy, and send delays—directly from a specified knowledge base document. It then automatically configures your chosen Instantly.ai campaign with this sequence.
- Lead Injection: Finally, it filters the enriched list to ensure high quality (e.g., verified emails only, not on a deny list) and pushes the final leads directly into your Instantly.ai campaign, ready for outreach.
Usage Ideas
- Launch targeted outbound campaigns for new products or services by precisely defining the target industry and company size.
- Automate Account-Based Marketing (ABM) by feeding the automation a specific list of company domains to find key contacts within.
- Empower your sales team by scheduling this automation to run daily, delivering a fresh, enriched list of leads to their campaigns each morning.
- Rapidly test messaging and positioning by creating multiple campaigns with different email sequences, all powered by the same lead generation engine.
- Build a pipeline for strategic partnerships by targeting founders, CEOs, and business development leaders in complementary industries.
Customization Ideas
This template is designed to be highly adaptable to your specific sales strategy. You have the flexibility to:
- Define Your Target Market: Easily change the target industries, geographic regions, and company sizes to build lists for any market segment.
- Pinpoint Your Buyer Persona: Customize the list of buyer job titles to find the exact decision-makers you need to talk to.
- Control Your Messaging: The entire email sequence (subjects, body text, timing, and formatting) is controlled by a simple document. You can update your messaging anytime without touching the automation's logic.
- Manage Exclusions: Maintain a simple "deny list" of company domains (like your own, your customers', or competitors') to exclude them from your outreach campaigns.
- Set the Scale: Decide exactly how many companies to find and how many contacts to source from each one, allowing you to run small tests or large-scale campaigns.
Agent Inputs
Required Parameters
Name | Type | Default |
|---|---|---|
instantlyCampaignId | string | None |
Instantly campaign ID to push leads into. Find this in your Instantly dashboard under the campaign settings. | ||
Optional Parameters
Name | Type | Default |
|---|---|---|
buyerTitles | array<string> | ['CEO', 'Founder', 'Growth Marketer', 'Head of Marketing', 'Demand Gen Manager', 'Sales Ops Manager', 'RevOps Lead', 'SDR Team Lead'] |
Job title keywords used to identify buyer contacts. Contacts whose title contains any of these keywords will be prioritized. | ||
companyHeadcountRanges | array<string> | ['1-10', '11-20', '21-50'] |
Headcount range buckets for company search. Must use discrete API values: '1-10', '11-20', '21-50', '51-100', '101-200', '201-500'. | ||
contactsPerCompany | number | 1 |
Maximum number of buyer contacts to find per company. | ||
denyListDomains | array<string> | ['airtop.ai'] |
Company domains to exclude from results. Contacts at these domains will be filtered out (case-insensitive). | ||
emailSequenceDocumentSlug | string | firmographic-sweep-instantly-sequence |
Which knowledge base document provides the email sequence content (subject lines, body text, timing). Override to use a different sequence document. | ||
maxCompanies | number | 50 |
Maximum number of companies to source from B2B enrichment. Use -1 to process all available results. | ||
targetGeographies | array<string> | ['United States', 'European Union', 'Israel'] |
Geographic regions for company search. | ||
targetIndustries | array<string> | ['Software Development', 'Technology, Information and Internet'] |
Industry categories for company search. Must be valid B2B enrichment industry identifiers such as 'Software Development' or 'Technology, Information and Internet'. | ||
verifiedEmailsOnly | boolean | true |
When true, only contacts with verified email addresses are included. | ||
