B2B Lead Generation and Scoring Agent
This template automates the process of B2B lead generation by identifying companies that match your Ideal Customer Profile (ICP), enriching them with data, qualifying them with a custom scoring algorithm, and saving the top prospects to a Google Sheet.
This automation acts as a sophisticated B2B prospecting agent. Here's how it works step-by-step:
- Company Discovery: It starts by searching the web for companies that fit your defined criteria, including industry, company size, and geographic region.
- Leadership Identification: For each company found, it identifies key decision-makers, such as CEOs, CTOs, and VPs of Engineering.
- Contact Lookup: It then finds the LinkedIn profiles for these leaders to gather more context.
- Data Enrichment: The agent scours the web for critical "buying signals," including recent funding announcements, hiring activity, technology stack details, and product news.
- Intelligent Scoring: It applies a customizable scoring algorithm to each company, awarding points for positive signals like recent funding, active hiring, and a matching tech stack.
- Saving Qualified Leads: Companies that meet your minimum score threshold are considered qualified. The agent then saves the top-scoring prospects, complete with enriched data and contact information, directly into your specified Google Sheet.
Usage Ideas
- Build hyper-targeted prospect lists for your outbound sales team.
- Automate the research process for Account-Based Marketing (ABM) campaigns.
- Discover and qualify potential partners for business development initiatives.
- Monitor specific industries for newly funded, high-growth companies.
- Generate a steady stream of leads for a new product launch.
Customization Ideas
This template is designed to be highly adaptable to your specific sales and marketing needs. You can easily work with an agent to customize:
- Your Target Market: Define your precise Ideal Customer Profile by changing the target industries, company sizes, and geographic regions.
- Lead Qualification Rules: Adjust the scoring logic to prioritize the buying signals that matter most to you. For example, you can give more weight to companies that recently received funding or are hiring for specific roles.
- Technology Fit: Specify the exact technology stack you're looking for in a prospect to ensure a perfect fit for your product or service.
- Output and Integration: While it defaults to Google Sheets, you can modify the automation to send qualified leads to your CRM, a Slack channel for your sales team, or any other destination.
- Data Fields: Customize the information you want to save for each prospect, ensuring the output matches the columns in your sheet or fields in your CRM.