How to Go From Zero to Full GTM Plan in One Session

May 19, 2026
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Airtop Team
Go-to-market strategy forming in a single conversation with floating ICP, funnel, and agent elements
Share Your URL. Mark Builds Your Entire GTM Plan.
Building a go-to-market plan normally takes weeks. Hire a consultant or an agency. Run workshops. Produce a 40-slide deck that sits in Google Drive. Then translate the strategy into actual campaigns, workflows, and tooling. That's another month.
With Mark, you go from URL to deployed agents in a single conversation.
You share your URL. Mark does the rest.
"Here's my company website: acme.com. Help me build my GTM plan."
From that single input, Mark:
  1. Researches your company — product, pricing, positioning, team size, funding, tech stack. Builds a complete company profile without you filling out a single form.
  2. Defines your ICP — asks who your best customers are, then structures them into actionable segments with job titles, company size, industry, and buying triggers.
  3. Builds your GTM strategy — identifies your GTM model (PLG, sales-led, hybrid), recommends the right motions (lead gen, inbound capture, competitor monitoring, SEO), and prioritizes them.
  4. Sets your tone of voice — learns how you communicate from examples you provide or from your existing content. Every email, post, and page Mark writes matches your voice.
  5. Builds and deploys agents — lead enrichment, inbound routing, competitor monitoring, meeting prep. Each agent compiles down to deterministic code and runs on schedule.
By the end of one session, you have a live GTM plan with agents already running.
What you get in one session
  • Company profile (researched and validated)
  • Structured ICP segments
  • GTM strategy with prioritized motions
  • Tone of voice guide
  • Deployed agents for your highest-priority motions
Every document is live. Every agent reads from them at runtime. Update your ICP, and every agent adjusts automatically.
The contrast
The conventional approach: hire a consultant ($10-25K), run workshops for 2-4 weeks, get a strategy deck, then spend another month translating it into tooling and workflows. The strategy and the execution are disconnected.
With Mark: strategy and execution happen in the same conversation. The plan isn't a document you hand to an ops team. It's a live system with agents already running.
Try Mark
Share your URL. Have a complete GTM plan with deployed agents by the end of the session.
Try Mark →
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