When you're managing thousands or millions of keywords, you need rank tracking that scales. STAT (by Moz) has built its reputation on enterprise-grade SERP tracking with daily updates across massive keyword sets. Airtop offers a different model: agent-based monitoring that detects ranking signals through market behavior rather than daily crawls. Your choice depends on whether you need comprehensive rank data or adaptive signal intelligence.

STAT Search Analytics (formerly GetStat, now part of Moz) is built for large-scale rank tracking. The platform is designed for organizations managing thousands to millions of keywords across multiple markets, devices, and locations.

Core capabilities include:

STAT uses keyword-based pricing:

Note: STAT is positioned for large-scale tracking—the entry point reflects enterprise-grade capabilities.

STAT works best for:

Airtop approaches ranking from the signal perspective. Instead of tracking every keyword daily, agents monitor how ranking changes manifest in user behavior, competitive discussions, and market dynamics.

For ranking-focused teams, Airtop agents can:

STAT provides comprehensive tracking—daily rank data for every keyword you configure, across every market and device. You have complete data but must manage and analyze large datasets.

Airtop provides signal detection—surfacing ranking changes that matter through market signals rather than exhaustive tracking. Less data management but less completeness.

Choose STAT if: You need comprehensive daily rank data across your keyword portfolio. Choose Airtop if: You want ranking intelligence without managing massive tracking infrastructure.

STAT is data infrastructure—providing raw rank data you analyze and act upon. The platform delivers data; your team extracts insights.

Airtop is insight delivery—agents surface pre-filtered signals about rankings that matter. Less data, more actionability.

Choose STAT if: Your team has capacity to analyze large rank datasets. Choose Airtop if: You want ranking insights delivered without data analysis overhead.

STAT scales to millions of keywords through infrastructure investment. More keywords = higher cost, but consistent daily coverage.

Airtop scales through agent configuration. Add monitoring sources without per-keyword costs, but coverage is signal-based rather than exhaustive.

Choose STAT if: Tracking scale and comprehensiveness are requirements. Choose Airtop if: Flexible monitoring matters more than exhaustive tracking.

STAT calculates precise share of voice across keyword segments—quantified competitive positioning.

Airtop surfaces share-of-voice signals—discussions and behavior indicating competitive positioning changes without precise calculation.

Choose STAT if: Quantified share of voice metrics are required. Choose Airtop if: Competitive positioning signals are sufficient without exact metrics.

STAT provides the comprehensive rank data while Airtop adds signal intelligence. Use STAT for exhaustive tracking on core keywords and Airtop for detecting ranking changes across the broader market that keyword lists might miss.

Do I need to track every keyword daily? Depends on your needs. STAT makes comprehensive tracking feasible at scale. Airtop's signal approach argues you may not need every data point if you're detecting what matters.

Can Airtop replace STAT? Not for teams requiring comprehensive daily rank data. Airtop provides different intelligence—market signals rather than exhaustive tracking. They serve different needs.

Which is more cost-effective? STAT costs more but provides comprehensive data. Airtop costs less but provides selective intelligence. Value depends on whether you need exhaustive tracking or targeted signals.

How do they handle AI results? STAT tracks AI results in SERPs with dedicated feature tracking. Airtop monitors discussions about AI search impact. Different angles on the same evolution.