How to Score Company ICP via LinkedIn with n8n

Qualifying B2B leads and prioritizing outreach are critical challenges for sales and marketing teams. Manually reviewing company profiles on LinkedIn is time-consuming, error-prone, and difficult to scale when working with hundreds of targets. Traditional scraping methods often break or miss essential data due to LinkedIn’s dynamic content, authentication hurdles, and anti-bot safeguards. There’s also the complexity of aligning profile information to rigorous Ideal Customer Profile (ICP) criteria—without a system, important fit signals often slip through the cracks.

Airtop’s Score Company ICP via LinkedIn with n8n automation delivers a robust, streamlined solution for ICP qualification. By leveraging real, authenticated browser sessions, Airtop accesses and extracts detailed company attributes—employee counts, technical expertise, AI focus, agency status, and geographic location—directly from LinkedIn, overcoming the platform’s rate limits and login walls. The automation applies a transparent, multi-factor scoring system to every company profile you target, eliminating manual review and enabling precise segmentation. n8n orchestrates the workflow, letting you connect Airtop with your existing data pipelines, outreach lists, or CRM systems with ease.

With real browser automation, full login support (OAuth, 2FA, Captcha), and reliable structured JSON outputs, Airtop enables repeatable, scalable, and compliant ICP scoring tailored to your LinkedIn-based go-to-market motion.

Who is this Automation for?

• Sales development teams qualifying B2B prospects using LinkedIn research

• Marketing and growth analysts prioritizing companies for targeted campaigns

• Revenue operations teams enriching CRM records with ICP scores

• Automation engineers and developers building scalable lead qualification workflows with n8n

Key Benefits

• Authenticated, real-browser data extraction directly from LinkedIn

• Transparent, customizable ICP scoring with structured JSON output

• No-code workflow orchestration and easy integration in n8n

• Save time and reduce manual errors when qualifying B2B companies

Use Cases

• Automated enrichment of outbound lead lists with ICP fit scores

• Pre-qualifying companies for SDR outreach in LinkedIn-based sales motions

• Segmenting accounts for ABM (Account-Based Marketing) programs

• Pushing ICP scoring results into CRMs like HubSpot or Salesforce

• Analyzing TAM (Total Addressable Market) for product launches

• Prioritizing partnership or channel targets based on fit signals

• Continuous monitoring of changes in company profiles to adjust outreach

Getting Started with the Score Company ICP Automation

You can get up and running in minutes and start qualifying your LinkedIn company targets automatically.

How the Score Company ICP Automation Works

The automation takes a LinkedIn company profile URL and logs in using an authenticated Airtop Profile. It explores the page in a real browser session, collecting metadata on employee counts, industry focus, technical sophistication, agency status, and geographic base. Based on predefined ICP criteria, each company is scored with supporting justifications for transparency. The results are returned as structured JSON, which you can use to tag leads, trigger notifications, or inject directly into your CRM for workflow automation.

What You’ll Need

• Free Airtop account

• Airtop Profile authenticated to LinkedIn (set up here)

• Airtop API Key (get your API key)

• n8n account

Setting Up the Automation

1. Click on Try Automation on the automation page

2. Select "Use for free" and go through the guided setup steps in n8n

3. Enter the LinkedIn company URL and select your LinkedIn-authenticated Airtop Profile

4. Run the automation to receive ICP scores as structured JSON

5. Optional: schedule recurring runs for ongoing lead qualification

Customize the Automation

Using Airtop and n8n, you can adapt this ICP scoring workflow to fit your business needs:

• Adjust or expand ICP criteria and point values to match your own scoring model

• Combine with bulk list processing to qualify entire CSVs of company LinkedIn URLs automatically

• Push scores and justifications into your CRM or Google Sheets with integrated n8n actions

• Trigger Slack or email alerts when high-fit accounts appear in the pipeline

Automation Best Practices

• Keep your LinkedIn-authenticated Airtop Profile up-to-date to avoid login issues

• Periodically review and refine the ICP rubric as your GTM strategy evolves

• Integrate this automation into your primary data pipelines to eliminate manual review steps

• Monitor automation logs in n8n for any LinkedIn page changes that might affect scoring

Try this Automation

Qualify your B2B leads faster and more accurately with automated ICP scoring using LinkedIn and n8n. Start using the Score Company ICP via LinkedIn automation with n8n today. Need help customizing this automation? Book a Demo today!