How to Automate ICP Scoring with n8n

Scoring and prioritizing leads based on LinkedIn data can quickly become a resource-intensive process. Manually examining individual LinkedIn profiles for critical prospect signals to calculate their Ideal Customer Profile (ICP) score is not only tedious, but it limits scalability and introduces inconsistency. Traditional data extraction tools often struggle with platform restrictions, access control, and unreliable scraping accuracy. This manual approach frequently leaves sales professionals stuck performing mechanical work rather than closing deals.

Airtop's LinkedIn Person ICP Scoring Automation leverages Airtop's powerful integration with n8n to fully automate the extraction and scoring of LinkedIn profile data. This streamlined solution harnesses LinkedIn's unique data points—such as professional roles, seniority levels, industries, and job transitions—to deliver accurate lead scoring. Airtop navigates LinkedIn using real browser sessions, providing authentication support (OAuth, 2FA, and Captcha) to grant seamless access to LinkedIn's rich, structured data without disruptions.

With Airtop and n8n's integrated automation, you efficiently convert valuable LinkedIn insights into structured JSON outputs for effortless scoring within Google Sheets. This automated workflow ensures your sales teams continuously prioritize the highest-potential leads based on reliable and timely data, opening up opportunities to focus advanced strategic outreach efforts rather than repetitive manual evaluation.

Who is this Automation for?

• Sales Teams: Prioritize outreach with automatically scored LinkedIn prospects tailored precisely to ICP criteria.

• Revenue Operations Specialists: Define standardized workflows for ICP scoring and ensure data-driven sales qualification.

• Marketing Analysts: Gain automated insights into ideal customer profiles to inform targeted marketing campaigns.

• Sales Automation Engineers: Implement robust, scalable automation workflows to support outbound prospecting processes.

Key Benefits

• Real Browser Sessions: Navigate LinkedIn reliably with human-like browsing.

• Authenticated LinkedIn Access: Securely overcome authentication walls (OAuth, 2FA, Captcha).

• Structured JSON Output: Deliver precise, structured prospect data directly to Google Sheets.

• Scalable, Automated Scoring: Reduce manual labor, eliminating tedious profile evaluations.

Use Cases

• Automatically identify senior decision makers on LinkedIn who match your key ICP criterion.

• Score and prioritize prospects based on professional tenure, seniority, and career advancement signals.

• Analyze LinkedIn profiles in batches to consistently filter the most promising leads before outreach.

• Streamline your weekly inbound lead reviews using automated ICP scoring for quicker follow-ups.

• Assist account-based sales teams to rapidly qualify and focus on high-opportunity prospects.

• Inform monthly sales prospecting cadence with regularly scheduled LinkedIn lead scoring workflows.

Getting Started with the LinkedIn Person ICP Scoring Automation with Airtop & Google Sheets Automation

Quickly set up automated scoring and lead prioritization directly from LinkedIn profile data with Airtop and n8n.

How the LinkedIn Person ICP Scoring Automation with Airtop & Google Sheets Automation Works

The Airtop automation initiates real browser sessions to securely log in and access required LinkedIn profiles. Airtop reliably extracts structured profile data—such as company, role, seniority, and experience—securely through authentication via OAuth, 2FA, or Captcha support. After retrieving LinkedIn data, Airtop sends structured JSON outputs to n8n, which processes these data fields, calculates accurate ICP scores based on your pre-defined formula, and seamlessly populates them into Google Sheets. In the end, you'll have a comprehensive, automatically-updated spreadsheet displaying prioritized leads ready for strategic outreach.

What You’ll Need

• A free Airtop account

• An Airtop Profile authenticated to LinkedIn (Browser Profiles)

• An n8n account

• Google Sheets account for result storage and analysis

Setting Up the Automation

1. Click on Try Automation.

2. Select "Use for free" and complete the guided setup steps.

3. Authenticate Airtop to LinkedIn using your Airtop Browser Profile for OAuth, Captcha, or 2FA.

4. Run the automation within your n8n account to begin scoring profiles automatically.

5. Optional: Schedule recurring automated runs by activating the n8n scheduler.

Customize the Automation

The LinkedIn ICP automation can easily be tailored to match the specific profiles targeted by your sales organization:

• Adjust scoring logic to emphasize more valuable profile attributes, such as seniority tiers or industry types.

• Add or remove LinkedIn data fields (education, certifications, profile completeness, etc.) as per ICP requirements.

• Create custom triggers based on role changes or incoming LinkedIn connection requests for proactive lead discovery.

• Integrate supplementary sources (email validation databases, CRM enrichment) in n8n for deeper lead insights.

Automation Best Practices

• Regularly update your Airtop Browser Profile authentication credentials to ensure uninterrupted access.

• Validate and test your scoring criteria periodically to ensure accurate ICP results.

• Limit automation runtime to realistic and relevant profile batches, improving lead data management within Google Sheets.

• Implement feedback loops from your sales teams to continually refine your scoring model for greater accuracy.

Try this Automation

Automatically extract valuable LinkedIn profile data and seamlessly calculate Ideal Customer Profile scores, freeing sales teams from manual qualification tasks and ensuring they focus only on the strongest leads.

LinkedIn Person ICP Scoring Automation with Airtop & Google Sheets - n8n
Need help customizing this automation? Book a Demo today!