How to Enrich Person Data with n8n

Accurately profiling prospects and customers is a persistent challenge across sales, marketing, and recruiting. Manual research for person enrichment—especially via platforms like LinkedIn—is time-consuming, error-prone, and rarely scales to meet growing pipeline demands. Data silos, API limitations, and inconsistent information further undermine efforts to score and qualify leads within CRMs like HubSpot.

This Airtop automation fully streamlines LinkedIn-based person data enrichment by combining real browser session technology with n8n’s robust automation framework. Using LinkedIn’s platform, it extracts rich professional insights—including roles, seniority, technical interests, follower metrics, and contextual details—directly linked to real user profiles. Even if your team regularly encounters authentication (OAuth, 2FA, Captcha), Airtop’s authenticated browser support ensures reliable, accurate data extraction every time.

With seamless HubSpot integration, this automation delivers a structured JSON output mapped to your CRM records. It automatically scores contacts against your Ideal Customer Profile (ICP), updates records, and enables real-time enrichment from simple triggers. For growth-focused teams looking to scale quality outreach, remove manual bottlenecks, and maintain the most current intelligence on any contact, this n8n-powered workflow offers a concrete, repeatable solution directly connected to LinkedIn’s nuanced data.

Who is this Automation for?

• Sales teams enriching and qualifying leads in HubSpot

• Marketing operations professionals seeking reliable audience insights

• Recruiters needing up-to-date candidate profiles from LinkedIn

• RevOps or CRM managers automating profile-based ICP scoring

Key Benefits

• Authenticated real browser sessions for accurate LinkedIn data extraction

• Automated HubSpot contact record updates with structured JSON output

• Seamless n8n integration for reliable end-to-end orchestration

• Eliminate manual enrichment, reduce errors, and accelerate team workflows

Use Cases

• Bulk enriching inbound leads with LinkedIn profile data in HubSpot

• Triggering candidate research when new applicants enter your hiring workflow

• Scoring and routing prospects based on ICP fit and technical seniority

• Automating follow-up actions based on updated role or location changes

• Real-time data enrichment for account-based marketing (ABM) campaigns

• Maintaining up-to-date CRM records without manual intervention

Getting Started with the Enrich Person Data Automation

Set up advanced LinkedIn-based person enrichment and automated CRM updates in just a few steps.

How the Enrich Person Data Automation Works

This automation is triggered through n8n, using a form input or external event. By providing a contact’s name and work email, Airtop—authenticated to LinkedIn—extracts and enriches comprehensive data about the individual, including professional roles, company info, social reach, and more. The enriched data is then formatted, scored against your team’s ICP, and the structured output is automatically pushed into the appropriate HubSpot record using its object ID. The result is a fully up-to-date, insight-rich CRM, ready for immediate action.

What You’ll Need

• Free Airtop account

• An Airtop Profile authenticated to LinkedIn

• Airtop API Key

• n8n account (cloud or self-hosted)

• HubSpot access with object ID enabled for contacts

Setting Up the Automation

• Click on Try Automation

• Select "Use for free" and go through the setup steps

• If prompted, under Advanced Settings enter an Airtop Profile name that is authenticated to LinkedIn

• Run the automation

• Optional: schedule recurring runs by turning the scheduler switch on

Customize the Automation

Airtop and n8n make it simple to tailor this workflow to your specific needs:

• Modify or extend ICP scoring criteria to prioritize contacts by title, seniority, or technical background

• Map additional LinkedIn data fields (e.g., skills, certifications, mutual connections) into custom HubSpot properties

• Trigger enrichments automatically from CRM events, webhook calls, or custom n8n flows

• Integrate with Slack or email for instant alerts on key ICP matches or role changes

Automation Best Practices

• Regularly update your Airtop Profile authentication to ensure uninterrupted LinkedIn access

• Test the automation with sample contacts before deploying at scale

• Use detailed logging in n8n for error tracking and data validation

• Periodically review and refine ICP scoring logic as your priorities change

Try this Automation

Put high-quality LinkedIn enrichment and automated CRM updates on autopilot. With the Enrich Person Data automation for n8n, you can eliminate manual research and drive actionable insights for every contact.

Need help customizing this automation? Book a Demo today!