How to Monitor and Summarize Competitor LinkedIn Posts with n8n

Automatically track and summarize LinkedIn posts from key executives at competitor companies. This agent provides structured insights into hiring trends, product announcements, strategic shifts, and thought leadership, helping teams stay informed and responsive without manual monitoring.

With structured JSON output, the automation reliably extracts, summarizes, and routes high-value information—empowering teams to act quickly, monitor trends, and never miss a key move by the competition.

Who is this Automation for?

• Product marketing teams performing competitor research and campaign tracking

• Sales and business development professionals seeking real-time insight into competitor positioning

• Market analysts and intelligence teams monitoring industry trends and benchmarks

• Growth and strategy managers looking for automated updates to inform executive decision making

Key Benefits

• Real browser sessions for authentic and reliable LinkedIn data extraction

• No-code, scheduled monitoring via n8n with easy setup

• Authenticated access supporting complex login flows (OAuth, 2FA, Captcha)

• Structured JSON output and automated Slack sharing streamline internal communication

Use Cases

• Share weekly summaries of competitor posts in team Slack channels

• Identify competitor hiring activity, product updates, or executive leadership changes

• Aggregate engagement metrics to benchmark competitor content performance

• Feed summarized LinkedIn insights into your CRM or BI dashboard for ongoing analysis

• Trigger alerts when a competitor posts about major milestones or launches

• Monitor industry sentiment shifts based on LinkedIn post topics and reactions

• Track ongoing partner or customer announcements by rival companies

Getting Started with the Competitor LinkedIn Monitor Automation

Quickly automate competitor LinkedIn monitoring and route actionable summaries to your team’s Slack workspace.

How the Competitor LinkedIn Monitor Automation Works

This automation runs on a scheduled basis—typically weekly. It pulls a curated list of competitor LinkedIn profile URLs from a Google Sheet, uses an authenticated Airtop browser profile for reliable navigation, and explores up to five of the latest posts for each competitor. Airtop’s AI analyzes post content, extracts primary topics and engagement insights, summarizes findings, and delivers a concise, structured report directly into a designated Slack channel, keeping your team informed with minimal manual work.

What You’ll Need

• Free Airtop account

• An Airtop Profile authenticated to LinkedIn (create one here)

• n8n account

• Google Sheet containing LinkedIn competitor profile URLs (copy this one)

• Slack credentials with posting access to your chosen channel

Setting Up the Automation

1. Click on Try Automation on the automation page

2. Select “Use for free” and go through the n8n setup steps

3. Provide your Airtop authenticated LinkedIn Profile and Google Sheet details when prompted

4. Enter your Slack Bot credentials and target channel information

5. Run the automation. Optionally, schedule recurring runs by turning the scheduler switch on

Customize the Automation

Tailor this automation to your needs with a range of flexible options:

• Expand the monitoring list by adding more LinkedIn competitor URLs to your Google Sheet

• Adjust the frequency of automated reports (e.g., daily, weekly, or monthly updates)

• Customize summary criteria—track specific post types, engagement thresholds, or topics of interest

• Integrate additional destinations such as a CRM, email, or internal dashboards alongside Slack

Automation Best Practices

• Keep your Airtop LinkedIn Profile up to date to ensure uninterrupted authenticated access

• Regularly review and update your competitor list in the Google Sheet for complete coverage

• Fine-tune summary prompts based on your team’s intelligence needs

• Schedule runs during low-traffic hours for faster, more reliable execution

Try this Automation

Experience efficient, reliable LinkedIn competitor monitoring and collaborative summaries in your Slack workspace with the Competitor LinkedIn Monitor automation for n8n. Need help customizing this automation? Book a Demo today!