Creating Video Without Cameras or Crews: Synthesia vs Airtop AI Agents (January 2026)
Jan 21, 2026
•Airtop Team
Enterprise teams need to produce video content at scale without the costs of traditional production. Synthesia offers AI-generated videos with digital avatars and multilingual capabilities—turning text into professional video without cameras or actors. Airtop takes a different approach—deploying autonomous agents that discover trends, create content, and integrate with existing tools. Your choice depends on whether you need AI video generation or flexible content discovery and creation agents.
TLDR:
- Synthesia provides AI avatar video generation with 140+ languages; Airtop agents discover trends, generate content, and deliver to existing tools
- Synthesia starts at $18/month (annual); Airtop starts free and scales to $342/month
- Synthesia excels at training videos, marketing content, and multilingual video at scale; Airtop excels at trend discovery and social content creation
- Synthesia generates polished video from scripts; Airtop generates written content and identifies opportunities
- Teams often need both: Synthesia for video production, Airtop for content strategy and promotion
What Synthesia Does and How It Works
Synthesia is an AI video generation platform that transforms text into professional videos using digital avatars. Create training videos, marketing content, and communications without cameras, studios, or actors.
Core capabilities include:
- AI Avatars: Access 240+ diverse AI presenters or create custom avatars
- Multilingual Support: Generate videos in 140+ languages with native-sounding voices
- AI Voice Cloning: Create synthetic versions of specific voices
- Script to Video: Transform written scripts into finished videos
- AI Screen Recorder: Create polished screen recordings with AI enhancement
- Brand Kit: Maintain visual consistency across all videos
- Video Translation: Automatically dub existing videos into new languages
- Analytics: Track views, engagement, and performance metrics
- LMS Integration: Export in SCORM format for learning management systems
Synthesia serves enterprise teams in L&D, marketing, sales enablement, and communications who need video at scale without traditional production costs.
Target Users and Use Cases
Synthesia works best for:
- Learning & Development teams scaling training programs
- Marketing departments producing branded video content
- Sales enablement creating training and onboarding videos
- IT and compliance teams developing security training
- Enterprises needing multilingual video content
- Organizations wanting to eliminate traditional video production costs
What Airtop AI Agents Do for Content Creation
Airtop approaches content creation through autonomous agents that monitor trends, generate content, and analyze performance without requiring a dedicated platform. Agents work within your existing tools and workflows.
For content teams, Airtop agents can:
- Discover trending topics: Monitor LinkedIn thought leaders, X posts, and industry discussions to identify emerging content opportunities
- Generate content drafts: Transform articles into social media posts and create LinkedIn content from scratch with AI-powered drafting
- Incorporate approval workflows: Route content through email approvals before publishing to maintain quality control
- Deliver insights automatically: Send weekly trend summaries and performance reports directly to Slack
- Work across platforms: Connect with Google Sheets, LinkedIn, Gmail, X, and other tools without platform switching
The Agent-Based Workflow
Airtop's content creation workflow:
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Continuous monitoring: Agents track LinkedIn influencers, X conversations, and industry sources to identify what's gaining traction.
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Trend synthesis: Weekly summaries deliver the top emerging trends with actionable insights directly to your team.
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Content generation: Agents transform discovered trends or existing articles into platform-specific content drafts.
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Human-in-the-loop: Email approval workflows ensure content goes through human review before publishing.
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Performance tracking: Agents analyze social post performance and deliver strategic recommendations.
Comparing the Two Approaches
Content Type Focus
Synthesia focuses exclusively on video content—generating polished videos with AI avatars from text scripts. The platform replaces traditional video production with AI-generated presenters.
Airtop focuses on written and social content—discovering trends, generating posts, and creating text-based content for platforms like LinkedIn and X. Agents don't produce video.
Choose Synthesia if: Video content is your primary output need.
Choose Airtop if: Written content and trend discovery drive your strategy.
Content Creation Method
Synthesia transforms scripts into finished videos. You write the script, select an avatar, and the platform generates a professional video. The AI handles everything from lip-sync to gestures.
Airtop agents discover opportunities and generate written content. Agents identify trending topics, then create posts and drafts based on those opportunities. You start with strategy, not scripts.
Choose Synthesia if: You have scripts that need to become videos.
Choose Airtop if: You need help identifying what content to create in the first place.
Multilingual Capabilities
Synthesia excels at multilingual content with 140+ languages and natural-sounding voices. Create one video and translate it to dozens of languages with matching lip-sync and localized audio.
Airtop monitors trends in the languages you configure and can generate content drafts, but doesn't provide the same depth of multilingual video production.
Choose Synthesia if: Global, multilingual video content is a requirement.
Choose Airtop if: Written content in primary markets is sufficient.
Enterprise Features
Synthesia provides enterprise-grade features including Brand Kits, team collaboration, version control, analytics, and LMS integration (SCORM). Built for large organizations with governance needs.
Airtop offers SOC 2 Type 2 and HIPAA compliance at Enterprise tier with API access. Integrates with enterprise tools but without Synthesia's depth of video-specific enterprise features.
Choose Synthesia if: Enterprise video production with governance is required.
Choose Airtop if: Standard compliance for content automation is sufficient.
Pricing Comparison
Synthesia Pricing
| Plan | Monthly Price | Annual Price | Key Features |
|---|---|---|---|
| Free | $0 | $0 | 1 free video to test |
| Starter | $29/mo | $18/mo | 10 video mins, 1 custom avatar |
| Creator | $89/mo | $64/mo | More minutes, API access, interactions |
| Enterprise | Custom | Custom | Unlimited, team governance, security |
Annual plans save 30-35%. Custom avatars included with annual subscriptions.
Airtop Pricing
| Plan | Price | Credits | Published Agents | Sessions |
|---|---|---|---|---|
| Free | $0/mo | 1,000 + 10K bonus | 1 | 3 simultaneous |
| Starter | $26/mo | 30,000 | 10 | 3 simultaneous |
| Professional | $80/mo | 100,000 | Unlimited | 30 simultaneous |
| Enterprise | $342/mo | 500,000 | Unlimited | 100 simultaneous |
Cost Consideration: Synthesia and Airtop serve completely different content needs. Synthesia's Starter plan at $29/month provides AI video generation. Airtop's Starter at $26/month provides trend discovery and written content. Many teams use both—Synthesia for video content, Airtop for strategy and social promotion of that video content.
When Each Tool Makes Sense
Choose Synthesia When:
- Video content at scale is a primary need
- Training and L&D videos are regular requirements
- Multilingual video content matters
- You want to eliminate traditional production costs
- Enterprise governance for video is important
Choose Airtop When:
- Trend discovery should inform your content strategy
- Written and social content are priorities
- Integration with existing tools is preferred
- You need content opportunities surfaced automatically
- Human approval workflows fit your process
Consider Both When:
Teams with comprehensive content needs benefit from both:
- Synthesia handles video production for training and marketing
- Airtop discovers trends and creates social content to promote those videos
- The combination delivers professional video plus social amplification strategy
Comparison Table
| Category | Synthesia | Airtop AI Agents |
|---|---|---|
| Primary Focus | AI video generation | Trend discovery & content agents |
| Content Types | Video with AI avatars | Social posts, written content |
| Languages | 140+ with native voices | Configurable monitoring |
| Creation Method | Script to video | Discover and generate content |
| Enterprise Features | Brand Kit, analytics, SCORM | SOC 2, HIPAA, API |
| Team Features | Collaboration, version control | Slack/Sheets integration |
| Starting Price | $18/mo (annual) | $0/mo (free tier) |
| Best For | Enterprise video production | Content strategy teams |
FAQ
Can Airtop replace Synthesia for video content?
No—they serve completely different purposes. Synthesia generates AI avatar videos from scripts. Airtop discovers trends and generates written content. If you need video content, you need Synthesia or a similar video platform. Airtop excels at finding what content to create and generating text-based content.
Which is better for training and L&D?
Synthesia is built for training video production with LMS integration, multilingual support, and scalable video creation. Airtop can help identify training topics through trend monitoring but doesn't produce training videos. Use Synthesia for video production, potentially with Airtop informing what topics to cover.
How do they handle enterprise needs?
Synthesia provides video-specific enterprise features: Brand Kits, team collaboration, version control, analytics, and SCORM export. Airtop provides compliance certifications (SOC 2, HIPAA) and API access. Both serve enterprise needs but in different content domains.
Can I use Synthesia videos with Airtop?
Yes—use Synthesia to create videos, then use Airtop agents to create social posts promoting those videos. Airtop can transform video summaries or key points into LinkedIn posts and tweets.
Which has better free options?
Synthesia offers one free video to test the platform. Airtop's free tier includes 11,000 credits for ongoing trend monitoring and content generation. Airtop's free tier provides more sustained value for testing, while Synthesia's trial lets you evaluate video quality.
Last updated: January 2026
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