Master the “Right Person, Right Time, Right Message” Framework with Airtop
If you're looking to scale your marketing and sales efforts without expanding your team, browser automation can be a powerful lever. This guide walks through how you can use Airtop, a cloud browser automation platform, combined with n8n, a no-code workflow automation tool, to automate key parts of your GTM strategy.
Why Use Airtop and n8n Together? Airtop lets you control a cloud-based browser through natural language or API calls. It can perform actions like logging into websites, extracting information, and interacting with elements—just like a human. n8n adds orchestration and automation logic, allowing you to trigger and connect these browser actions within broader workflows.
The Right Person, Right Time, Right Message Framework Effective GTM strategies rely on three critical components:
The Right Person: Identify and understand your ideal customer profile (ICP) so you can focus your efforts on high-fit prospects.
The Right Time: Detect the moments when these prospects are most open to engagement—such as after a job change or funding announcement.
The Right Message: Deliver content that resonates, tailored to the individual’s context, industry, and behavior.
By aligning your automations to this framework, you can increase the relevance and effectiveness of your GTM motions, and Airtop + n8n give you the tools to implement it.
⭐ Find the Right Person
Why it matters: The best message in the world won’t land if it’s sent to the wrong person. Narrowing in on high-fit leads ensures your time and budget go where they’ll have the biggest impact.
🔹 ICP Agent
Define your Ideal Customer Profile by uploading examples of your best customers. Airtop identifies patterns and generates a scoring model that ranks leads based on fit.
Use case: Create a data-backed ICP in minutes, not months. Try the Automation
🔹 ICP Score Calculator
Input an email or LinkedIn profile. Get back a detailed person profile and a custom ICP-fit score.
Use case: Prioritize your highest-potential leads with objective scoring. Try the Automation
🔹 List Builder Agent
Use your ICP definition to automatically generate lists of new, high-fit leads.
Use case: Expand your pipeline without sacrificing lead quality. Try the Automation
⏰ Reach Out at the Right Time
Why it matters: Timing drives engagement. Even the perfect message will fall flat if it lands too early or too late.
Airtop enables you to detect high-signal moments that your competitors miss:
Mentions of your brand or a competitor on social media
Job changes or new executive hires
Site changes (like new pricing pages or feature rollouts)
Hiring for relevant roles
Engagement with competitor content
🔹 Social Listener
Monitor keywords and themes across LinkedIn and X. Airtop identifies relevant conversations and drafts smart, contextual comments—ready for human-in-the-loop approval.
Use case: Jump into the right conversations and establish authority, fast. Try the Automation
🔹 Buying Signals Agent
Set alerts for job changes, and create custom triggers for behavioral or operational events—like funding rounds, launches, outages, or even weather. Airtop continuously monitors for these signals.
Use case: Be the first to congratulate a new exec or reach out when a key shift creates a timely need. Try the Automation
🔹 Engagement Tracker
See who’s interacting with your competitors’ posts. Airtop extracts identities and insights, enabling you to target users already exploring adjacent solutions.
Use case: Steal mindshare from competitors by converting their audience into your pipeline. Try the Automation
💬 Deliver the Right Message
Why it matters: Right person and right time only work if the message resonates. Airtop helps you personalize messaging at scale without sacrificing tone or brand.
🔹 GPT Trainer
Train a custom GPT agent using your website and docs. It understands your offering and can generate content, answers, or outbound messages aligned with your brand.
Use case: Scale support, content, or outbound messaging without sounding robotic. Try the Automation
🔹 1:1 Conversations at Scale
Feed in a lead’s profile and context. Airtop crafts personalized onboarding or outreach messages automatically.
Use case: Re-engage cold leads or welcome new users with hyper-relevant messages. Try the Automation
🔹 Ghost Writer Agent
Turn any webpage into a high-quality LinkedIn post. Maintain a consistent and thoughtful social presence—without needing daily inspiration.
Use case: Stay top of mind and build trust with your network and prospects. Try the Automation
💡 Airtop Playbook: Build Fast and Smart
Start small: Choose one focused agent (e.g. ICP scorer or Ghost Writer).
Map the workflow: Write out the key steps before building.
Use Airtop’s visual playground: Test, perfect, and preview the automation.
Connect and scale: Plug into your stack and expand with confidence.
