> ## Documentation Index
> Fetch the complete documentation index at: https://www.airtop.ai/help/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect to Google Ads

> The Google Ads integration lets Mark connect to a Google Ads advertiser account to audit performance, research keywords, plan campaigns, and make changes. All changes that can affect spend require your explicit approval before they are applied.

## Prerequisites

* A subscription plan with [Mark](https://www.airtop.ai/mark) included
* A Google account with access to at least one Google Ads advertiser account
* If your accounts are managed under a manager account (MCC), that's supported — you'll select the specific advertiser account to work with during setup
* Your Google Ads user role determines what the integration can do; if your role is read-only, then only these actions will work inside Airtop

## Connecting your Google Ads account

1. Connect via Google sign-in. You'll be asked to grant the Google Ads permission ([https://www.googleapis.com/auth/adwords](https://www.googleapis.com/auth/adwords)) — this is the only scope requested. Google describes it as "See, edit, create, and delete your Google Ads accounts and data."
2. Select the advertiser account you want [Mark](https://www.airtop.ai/mark) to manage. All tools operate only on this selected account. You can change the account at any time via Integration settings.

## What Mark can do

#### Reading and reporting (no approval needed — read-only)

* Account overview — view the connected account's setup state and recent account-level performance
* Campaign reports — list campaigns and inspect their structure (ad groups, keywords, ads), status, and budgets
* Audits — review conversion goals, geo targeting, device performance, bidding and budgets, keyword hygiene, brand assets, and Quality Score
* Search Terms report — see which queries trigger your ads; raw search terms are masked by default to protect end-user privacy
* Wasted spend estimate — estimate budget leakage across common waste categories

#### Keyword research and planning (read-only)

* Keyword ideas — generate Google Keyword Planner suggestions for your account
* Historical metrics — get search volume, competition, and bid ranges for keywords you supply
* Budget estimation — estimate a minimum viable budget from your goals and CPC data

#### Drafting (nothing is written to your account)

* Draft campaign builds with structured ad groups, keyword grouping, and starter negative keywords
* Draft responsive search ad copy, including Dynamic Keyword Insertion
* Generate negative keyword proposals, landing page URL recommendations, and prioritized remediation plans from audit findings

#### Changes (each one requires your approval before it's applied)

* Create campaigns and ad groups — create paused Search campaigns and ad groups, complete with keywords and responsive search ads
* Budgets and bidding — adjust campaign budget amounts and bidding strategies
* Targeting — set presence-only location targeting, add location targets and exclusions, opt out of mobile traffic, adjust tablet bids, and control search partner network settings
* Keywords — add keywords, pause or enable them, and change bids or match types
* Negative keywords — add campaign, ad group, or shared negative keyword lists
* Ads — replace responsive search ad headlines and descriptions (note: editing an ad resets its performance history)
* Assets — link or unlink sitelinks
* Conversion goals — change biddability and primary-goal settings
* Status and renames — enable or pause campaigns, ad groups, and ads; rename campaigns and ad groups. Enabling a campaign starts spend.
* URL tracking — set an account-level final URL suffix (e.g., UTM parameters)

## How approvals work

When [Mark](https://www.airtop.ai/mark) wants to make a change, it submits a change request and you're prompted to approve or reject it. Nothing is written to your Google Ads account until you approve. Mark reports a change as applied only after the platform confirms it succeeded.

## Limitations

* API rate limits apply
* Operates only on the advertiser account selected during setup
* Does not automate Google Tag Manager, GA4, CRM sync, Customer Match uploads, landing page creation or CMS edits, or cross-platform attribution
* Keyword Planner, reports, and changes may be limited by your Google Ads account permissions, eligibility, access tier, or Google Policy